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Relationship, Liaison, Alliance, Affiliation

 

Building Relationship, Liaison, Alliance, Affiliations In Business - Why It's So Important

One of the most important things that you can have as a business owner are good Relationship, Liaison, Alliance, Affiliations. Good Relationship, Liaison, Alliance, Affiliations can be very instrumental in the success of a business. There are several different types of Relationship, Liaison, Alliance, Affiliations that a business owner should be trying to obtain. This article will take a look at three of them that I feel are a must have! These three are: Relationship, Liaison, Alliance, Affiliations with your existing customers , Relationship, Liaison, Alliance, Affiliations with potential customers and lastly Relationship, Liaison, Alliance, Affiliations w...

Building Relationship, Liaison, Alliance, Affiliations,Business Relationship, Liaison, Alliance, Affiliations,Starting Business Relationship, Liaison, Alliance, Affiliations

One of the most important things that you can have as a business owner are good Relationship, Liaison, Alliance, Affiliations. Good Relationship, Liaison, Alliance, Affiliations can be very instrumental in the success of a business. There are several different types of Relationship, Liaison, Alliance, Affiliations that a business owner should be trying to obtain. This article will take a look at three of them that I feel are a must have! These three are: Relationship, Liaison, Alliance, Affiliations with your existing customers , Relationship, Liaison, Alliance, Affiliations with potential customers and lastly Relationship, Liaison, Alliance, Affiliations with other people in your field.

Below, each of these types are looked at a little closer so you can get a better understanding of how important each one is and can be.

Relationship, Liaison, Alliance, Affiliations With Regular Customers- It doesn’t matter if your regular customers are individual people or a business; developing a Relationship, Liaison, Alliance, Affiliation with them could be the difference between keeping that customer and losing that customer to a competitor offering the same type of products or services that you do. Let them know that you really do appreciate them as a customer on a regular basis. You don’t always have to try to sell them something either, every once in a while send them a postcard or email thanking them for choosing you to do business with on a consistent basis. It might not seem like much;but your customers will appreciate the jester, increasing the chances of them staying one of your loyal customers. Let these individuals be the first ones to hear of your upcoming sale or new product or service that you will be offering soon. Reward them with special discount prices and deals just for them being one of your regulars, it’ll be a well spent investment.

Relationship, Liaison, Alliance, Affiliations With Potential Customers- Sometimes it’s hard to pay any attention to someone or something that isn’t really doing anything for you at the moment. The truth is, this is where many businesses make a huge mistake. Remember this, potential customers represent the future of your business. Never be content with your current amount of customers, always look to gain more! Keeping that in mind, you should make it a routine to keep in touch with prospects that may have signed up for one of your newsletters; or maybe they responded to an ad that you ran in the paper before, but haven’t purchased anything from you yet. Without being a pest remind them that your services are still available. Offer them some type of sample or free trial to demonstrate the quality of your products and or services. If done correctly, you can easily convert a lot of "maybe buyers" into "yes buyers ". Now these customers will soon find themselves in your "regulars" category .

Relationship, Liaison, Alliance, Affiliations With Others In Your Field- This is with out a doubt one of the best Relationship, Liaison, Alliance, Affiliations to have. Simply put, these types of business Relationship, Liaison, Alliance, Affiliations have so many advantages both short term and long term. By interacting with others in your field, it gives you an opportunity to learn new things, teach new things and even open up new doors for your business. Having these Relationship, Liaison, Alliance, Affiliations with others in your field can possibly lead to collaborations in the future, greatly benefiting all involved.

Building business Relationship, Liaison, Alliance, Affiliations, especially good ones, takes time to do. Once developing a Relationship, Liaison, Alliance, Affiliation with a customer or colleague, put the same amount of time and effort into maintaining the Relationship, Liaison, Alliance, Affiliation as you did to obtain it.

 

Successful Business Relationship, Liaison, Alliance, Affiliations

Build your business Relationship, Liaison, Alliance, Affiliations — and your future — by focusing on these critical elements of Value, Competence, Trust, and Propriety.

sales, business, Relationship, Liaison, Alliance, Affiliations, customer, selling, customer service, training

Successful business Relationship, Liaison, Alliance, Affiliations are based on Value, Competence, Trust, and Propriety.

Value

Value: The customer’s perception of your worth, excellence, usefulness, or importance. Value addresses the customer’s question, “What can this person or company do for me?”

Value can be articulated by explicitly answering these questions throughout the sales cycle:

• How much? (what the customer can expect to gain by doing business with you — in increased sales, lower costs, etc.)

• How soon? (when the customer will be able to receive the value)

• How sure? (proof that the customer will in fact attain the value stated)

Provide norms for the customer so that there is little question of what the customer can expect from you: “We have a track record of providing a 15% cost savings and 90% product availability within 2 days of order.”

What are norms that your customers can expect you to live up to?

Remember, it is YOUR job to tell your customers what value they can expect — customers shouldn’t have to work to figure out the value themselves. If you don’t explicitly quantify the value your customer can expect to receive — and your competition may be doing this work for your customer — who is going to win the sale?

Competence

Competence: The customer’s perception of your skill, knowledge, and experience with respect to them or their business. Competence addresses the customer’s question, “Can this person or company do what they say they can do?”

Competence is demonstrated by the following:

• Completing and implementing an organized and logical sales approach

• Conveying an understanding of the customer and their business

• Demonstrating research and knowledge

• Substantiating your capabilities

• Involving team members appropriately and on a timely basis

The perception of competence is gained over time. As you work these guidelines into your approach to your customers, you will gain credibility and enhance your business Relationship, Liaison, Alliance, Affiliations.

Trust

Trust: The customer’s confidence in your integrity, ability, and intent. Trust addresses the customer’s question, “Do I trust this person?”

Trust is demonstrated by the following:

• Using third party introductions

• Providing a letter of recommendation (objective references help build credibility)

• Displaying honesty, candor, empathy, and respect (show that you’ve done your homework, show a concern for their time and issues)

• Conveying win/win intent (concern for positive outcome/success for both parties)

• Above all, substantiate with action:
o Establish a track record of follow-through
o Set new norms (guidelines for expected behavior that are agreed to and that can be counted on)

Propriety

Propriety: The customer’s perception of the appropriateness or properness of your actions with respect to them or their business. Propriety addresses the customer’s question, “Is this person behaving properly or appropriately?”

Part of exhibiting propriety is in the way you present yourself. Over half of others’ perceptions of you is based — at least initially — on your appearance. Therefore, take care in your physical appearance, mannerisms, vocabulary, and business etiquette. If your first “appearances” occur on the phone, pay special attention to your tone, enthusiasm, and vocabulary.

A second, critical part of demonstrating propriety involves your adaptability to other people. In business, the Golden Rule — “Do unto others as you would have them do unto you” — is usually inappropriate. In fact, if you treat others as you want to be treated, you may end up ignoring their needs, wants, and expectations, which may be completely different from your own.

You must be astute enough to recognize others’ needs, wants, and expectations AND you must be flexible enough to treat people the way they want to be treated.
Relate to your customers in a way that makes them feel most comfortable. This decreases “Relationship, Liaison, Alliance, Affiliation tension” and increases trust, credibility, cooperation, and the commitment to work with you.

Build your business Relationship, Liaison, Alliance, Affiliations — and your future — by focusing on these critical elements of Value, Competence, Trust, and Propriety.

Terence R. Traut is the president of Entelechy, Inc., a company that helps organizations unlock the potential of their people through customized training programs in the areas of sales, management, customer service, and training. Terence can be reached at 603-424-1237 or ttraut@unlockit.com. Check out Entelechy's website at www.unlockit.com.

 

Advertising: Relationship, Liaison, Alliance, Affiliations vs Business Decisions

Buying advertising media based on interpersonal Relationship, Liaison, Alliance, Affiliations is a common mistake made by small businesses. This strategy throws the business's strategic marketing plan into the winds of chance in exchange for the warm and fuzzy feelings that come with doing business among friends.

Business Decisions, Relationship, Liaison, Alliance, Affiliations, demographics, expenditures, prioritizing, advertising, Small Business,

Successful businesses know the importance of building and maintaining good working Relationship, Liaison, Alliance, Affiliations, whether it is with partners, employees, business or trade organizations, the government, media representatives, vendors, consumers, or the community at large. A business must carefully balance the benefits of these interpersonal Relationship, Liaison, Alliance, Affiliations and should never allow these Relationship, Liaison, Alliance, Affiliations to blind their judgment especially when it relates to what is in the best interest of the business's continued success and growth

Buying advertising media based on interpersonal Relationship, Liaison, Alliance, Affiliations is a common mistake made by many small businesses. This strategy throws the business's strategic marketing plan into the winds of chance in exchange for the warm and fuzzy feelings that come with doing business among friends. However, when the smoke clears the business has made costly advertising expenditures with little or no results and the long term negative effects may not readily be seen. Simply, the marketing / advertising expenditures have been made, the budget may or may not be busted, and the results may be none to little measurable penetration into the business's target demographic market segment.

Is buying media from a friend in the business always bad? No, however in order to choose the most effective media channels a business must first consider the audience or customer it is trying to reach. Developing a strong sense of the target demographics' buying and shopping patterns, interests and hobbies, entertainment and media choices for example will lend itself a tremendous benefit to making informed media buying choices. Once the advertising business has developed a strong sense of what media channels may prove to be the most effective it should try each a little at a time carefully tracking the results of each. Once this is complete the business will be able to make an educated decision on where to invest its marketing dollars, prioritizing expenditures into the mediums that have proven results for the business.

It is true that strong interpersonal Relationship, Liaison, Alliance, Affiliations skills and the ability to develop and maintain good working Relationship, Liaison, Alliance, Affiliations with a variety of people, businesses, and other organizations are imperative in today's business environments. However, the importance of a well designed and implemented strategic marketing plan can not be understated and is paramount to the business's development and longevity never taking second seat to friendship.

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