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Keyword Research Is Critical To Your Website's Success

So you have developed your idea for a niche website and you’re raring to go, but before you go ahead and start writing content there is another vital step you should take. It seems so obvious and yet many people make the error of failing to take it. What is this critical next move? Keyword research.

The importance of keyword research
The effective use of keyword research can mean the difference between a website that climbs the search engine listings, has thousands of vis...

keyword research tools, Instant Keyword Research,

So you have developed your idea for a niche website and you’re raring to go, but before you go ahead and start writing content there is another vital step you should take. It seems so obvious and yet many people make the error of failing to take it. What is this critical next move? Keyword research.

The importance of keyword research
The effective use of keyword research can mean the difference between a website that climbs the search engine listings, has thousands of visitors each day and generates an excellent revenue and a website that goes unnoticed. Using niche keywords can improve your sales and boost your profits. Keywords or keyword phrases are the terms that a searcher types into a search engine to find whatever they’re looking for on the internet. Keyword research is the process of selecting the most appropriate keywords on order to optimize your search engine rankings and help lead visitors to your site.

How to research keywords
You don’t have to be a marketing expert to do your own keyword expert; there are already tools out there to help you. Two good examples are Instant Keyword Research and Keyword Elite. Both are simple tool to use and will save you a lot of time and leg work. The advantages of such a tool are obvious:

You can find more specifically targeted keywords
You can improve your search engine ranking
You can save time
You can increase your profits
You can generate large keyword lists
You can uncover negative keywords to avoid

Keyword analysis
Another advantage of using a keyword research tool is that it will give you an estimate on daily clicks per keyword and pay-per-click bid values. Why is this important? If you want to optimize your profits you need a heads up on the competition. These figures will allow you to analyze how many pages are competing for the top rankings and to focus your keywords.

How to use your keywords
Once you have completed your research and generated a list of targeted keywords you need to know where to place them on your website. Strategic placement will greatly improve your search engine ranking. It’s important not to fall into the trap of overusing them otherwise the search engines may interpret them as spam.

Optimal use of keywords is 3-7 times on each page
The title tag should contain your most important keywords, usually 5-6
Headings tags should contain your most important keywords or keyword phrases
Use keywords in hypertext links
Keyword content should be placed in the upper third portion of the text

Most Internet marketing experts will tell you that keyword research and proper usage means more to your website’s success than almost any other aspect. So take your time, do the research and create your content the right way.


Keyword Research That Works

On the internet, keywords are terms or words thatrelate to particular topics. Keyword research willinvolve various aspects, such as finding sales oriented keywords or driving maximum qualifiedusers to increase their online sales.

Keyword research is the first step towards a successful search engine optimization campaign.You have to be very careful when selecting keywords,as it can be very tricky to select targeted keywordsfor a website.

The selection of keywords should always be based onvarious aspects such as product names, services, brands, or general terms. Often times, people forget
about targeting geographical terms when they haveglobal presence.

When doing keyword research, it's highly recommendedto do a very thorough market research analysis tofind the best keywords used by search engines tofind products and services online - and find out what keywords are targeted by competitors who aredoing well in marketing on the internet.

The first step in finding the best keywords is to make a list of the products, topics, and servicesthat you offer. You can also make good use of yourwebsite logs to know which keywords have broughtyou the traffic in the past.

Be sure to select keywords that clearly define yourbusiness and products to drive traffic from thesearch engines. There are some websites which gethigh levels of traffic through general keywordsalthough they might not end up being sales.

Today, users of search engines are aware of howthey work, for searching products and services onthe net. Users always look for the better products,locations, etc. Therefore, you should cover allterms for each - products, locatins, etc.

There are numerous tools available which will helpyou identify keywords that are suitable for searchengines. The challenge here, is to determine whichkeyword is the best to generate traffic.


Keyword Research

Explanation on how keyword research is done.
keyword research

One of the most important items in SEO but yet its overlooked. In order to drive traffic to your site you need to rank high for keywords that get searched for. Who really cares if you rank number 1 on Google for a keyword that no one searches for. It does you no good.

To go about keyword research smartly you need to first figure out what keywords you would like to target. We will use “SEO” for an example. Your next step is to go look for some keywords that have to deal with rabbits. To do this you can use wordtracker, keyworddiscovery, or overtures tools to check searches per day. Now remember these are not always accurate searches per day so don’t always trust them and compare the results with each other.

Now when you do your search for “SEO” you are going get a return of popular searches with the word SEO in them. Now you take all of these keywords and run them through a search on Google using the command (allinanchor:keyword). This will return all the results of pages that use that keyword in their anchor text. This will give you a rough idea on how competitive that keyword is. If you return a result less than 1,000 then that keyword is pretty easy to rank for and won’t take much effort.

Now once you found a keyword that has little competition and is searched for a decent amount of time per day you can take it to the next step. This would be to evaluate all the sites that are listed in the first page results. To evaluate them you are looking basically on how many incoming links are going to that page. The fewer the better.

Now you just rinse and repeat until you find enough keywords to bring in some decent traffic.


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