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Seo, Search, Engine Optimisation, Search Rankings

 

The 7 Points of Do-It-Yourself Seo, Search, Engine Optimisation, Search Rankings

Ever wondered how to go about optimizing your own website without the expense of paying professional Seo, Search, Engine Optimisation, Search Rankings fees? This article spells it out in 7 easy points, written by a professional practitioner who specialises in Seo, Search, Engine Optimisation, Search Rankings and Internet marketing for small businesses.

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Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge, putting search engine optimization beyond your own means? Ever thought: What exactly is search engine optimization anyway, and can I do it myself?

The answer is: Yes, you can! The basics of search engine optimisation in applied web marketing are simple. It's all to do with the keyword content of your text copy, and can be summarised in seven points.

1. Register a good domain name which reflects what your site is about. Even if you are an established business, don't register www.FredJones.com if you make widgets. Rather, you want to register something like www.BestWidgets.com because that would inspire confidence in people looking for quality widgets who would not necessarily have heard of Fred Jones the widget-maker.

2. Name your page URLs based on reasons similar to the above for your web promotion, except now you can be more specific. Search engines like to know what your page is about. Name a page after a product (BigYellowWidgets.htm) or a service or action (Buy-Widgets-by-Post.htm) on one of the sales pages.

3. The text in the title tag is crucial in letting search engines know what each page is about. Put your important keywords in your title tags, using both the singular and plural versions (people will search for both) and make these tags different and specific for each page. For example, "Widgets and After Sales Widget Services". Whatever you do, don't call the home page "Index", but treat it almost as a mini-description.

4. The other tags (at the top of the html page) between the two "HEAD" tags are not as important as the title tag, but the description tag is still used by some search engines in displaying what you would like web users to see when they scroll down a page of search results. Some search engines don't use the description tag at all; others, like Google, sometimes use part of it together with part of the main body text surrounding prominent keywords on your page. So you may as well treat the description tag seriously; make it brief (about 25 to 30 words) and as comprehensive as possible in the short space allowed. Make sure you have your popular keywords included within your description tag. The ALT tag is used for a very short description of an image or graphic file, and is what is displayed if you allow your mouse pointer to hover above a graphic. These days it is not considered important for search engines. The COMMENT tag is never displayed on the body page, and is used by coders and designers as an instruction or reminder to themselves about what that section of html coding should be doing; in the past, some webmasters in their quest for website promotion and search engine ranking used to stuff keywords in the comments tags, but now it is generally acknowledged that the main search engines pay little or no attention to these.

5. Keyword density. Each search engine has its own preference as to how many times a keyword phrase appears on the page in order to signify the relevance of that keyword phrase (in other words, in order to help the search engine understand what the page is about). Around 5 to 8 per cent is a rough guide as to the optimal level. Don't overdo it, otherwise it will be seen as spam or keyword-stuffing. Also use your keywords in the headings tags H1 and H2. There is an H3 tag as well, but it is doubtful whether search engines bother with that, as it is perceived as less prominent on the page, therefore less relevant to what the page is about.

6. Don't forget good linking in your website marketing. Search engines will judge the importance of your web pages to some extent on the number and quality of incoming links from other sites. Ask other webmasters with sites on similar themes to yours for a link, in exchange for a link back. These sites should not be in competition with yours, but should be similarly themed. You may occasionally be asked by other webmasters if they can link to your site. If this is so then have a look at their site; make sure that their site is relevant, that it has at least some Page Rank, and that it just "feels" good, and has no nasty surprises like redirects or unexpected popups. You don't want to be associated with a "bad neighborhood"!

7. Make sure that important keywords are included in the anchor text within inbound links from other sites. This is crucial to search engines when they try to figure out the relevance and importance of your pages. The inbound link from the other site should take the form of something like this (I'm using normal brackets instead of angle brackets so as not to use compromising html): (A HREF="http://www.Yoursite.com") your important keywords included here(/A). You should definitely avoid something like (A HREF="http://www.Yoursite.com")click here(/A), which tells search engines nothing except that your site is about "click here". Be careful!

 

Do-It-Yourself Seo, Search, Engine Optimisation, Search Rankings

Does the whole idea of Internet marketing intimidate you? Are you thinking of hiring a professional? Well, we’ve got great news for you. It’s really not difficult to do search engine optimization (Seo, Search, Engine Optimisation, Search Rankings) yourself – you can save hundreds of dollars, and get the same results as the professionals do. You will probably get better results from highly qualified professionals, but you should definitely perform these do-it-yourself actions first. Once you’ve done some of this kind of w...

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Does the whole idea of Internet marketing intimidate you? Are you thinking of hiring a professional? Well, we’ve got great news for you. It’s really not difficult to do search engine optimization (Seo, Search, Engine Optimisation, Search Rankings) yourself – you can save hundreds of dollars, and get the same results as the professionals do. You will probably get better results from highly qualified professionals, but you should definitely perform these do-it-yourself actions first. Once you’ve done some of this kind of work it will be easier to determine if a professional is worth his/her salt.

Basic Seo, Search, Engine Optimisation, Search Rankings is very simple and easy – all it takes is the willingness to put in the work. Once you know the ropes, it’s not that difficult though it can be time consuming. The content of your website the focus of what Seo, Search, Engine Optimisation, Search Rankings is all about. Here are the top points to think about when you’re doing it yourself.

1. You will start by registering a domain name, which should reflect what your site about. Keep it short, as long as it’s somehow related to your site. Being more specific can help. You could choose to name the page after one of your products or services, for example. Another method is to get a sub domain of a popular domain. This will generally help you get indexed more quickly though it will not appear quite as professional to your visitors. There is a trade of here, sub domains are quicker (and generally cheaper), but domain names are more memorable, and, in the long run, better for your indexing.

2. The next thing you should look at is your page’s title (i.e. the HTML title tag), which is critical in letting search engines see what the page is about, and is the first item looked at by search engines to determine your relevance. You should put your most important keywords in your title tags – you don’t need to worry about singular or plural forms as search engines account for these changes in most cases. Whatever you do, don't call your home page ‘Home’ – make the title a mini-description of the page.

3. The two primary meta tags aren’t as important as they used to be, but the description tag is still used by some search engines to display information about your website to users and help them decide whether they’ve found what they are looking for. Not all search engines bother with this, though most will put some bearing on it (even if it is minuscule).

For very short descriptions the alt tag can be used. Alt tags let you describe an image or graphic file – they’re the pop-up descriptions that appear when you hover your mouse over a graphic, or when the graphic can’t be downloaded for whatever reason.

Text within comment tags is never displayed on the page – it is used by coders and designers to remind them of what that part of the page is for. Some coders used to put lots of keywords in the comment tags, so that they would be seen by search engines but not users, but search engines have now stopped paying attention to any text that isn’t seen by the user. Keep this in mind when trying to post invisible text (i.e. white text on a white background). This kind of behavior can get you banned from a search engine.

4. Having keyword density in all of your content is good, but keep in mind that each search engine has its own requirements when it comes to how many times that a keyword or phrase should be in the content for the page to be relevant. Somewhere between 5 and 8 percent is a roughly optimal level – but this isn’t always possible, and you shouldn’t force it. Don’t overdo it, or the search engines might mark you down.

5. Many search engines judge web page importance on the number and quality of incoming links from other sites. You should link to some related sites, but not too many. Don’t overdo incoming links either, and keep them related your site’s content. It’s also good to get sites to use your keywords as the text of these links.

If you follow the advice above, you can do it yourself and do fine. Seo, Search, Engine Optimisation, Search Rankings, if done right, can keep you on top for as long as you want to be.

 

Do-it-Yourself Seo, Search, Engine Optimisation, Search Rankings for Beginners

Are you new to Seo, Search, Engine Optimisation, Search Rankings and want to do-it-yourself but don't know how to get started? Find two options for doing Seo, Search, Engine Optimisation, Search Rankings yourself here.

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You may want to perform Seo, Search, Engine Optimisation, Search Rankings services on your website by yourself but do not know how to get started. You probably have always wanted to get involved more with Seo, Search, Engine Optimisation, Search Rankings but simply do not have the time. Unfortunately this is usually caused by the misconception that Seo, Search, Engine Optimisation, Search Rankings is easy to implement and does not take a lot of experience. Even though Seo, Search, Engine Optimisation, Search Rankings does require experience and time there are several options out there to start doing Seo, Search, Engine Optimisation, Search Rankings on your own and be successful.

Option 1: Become an Seo, Search, Engine Optimisation, Search Rankings Expert
This is the hardest path to take to implement Seo, Search, Engine Optimisation, Search Rankings on your website while yielding the greatest personal satisfaction. You will want to start by spending lots of time reading books and online articles to catch up on the latest Seo, Search, Engine Optimisation, Search Rankings trends, practices, and methods. Next you should start experimenting with different methods you learn about, analyze the results, and change your website again. This is the continual learning process of search engine optimization and takes a great amount of time, energy, patience, and resources. However after several months when you start to realize the benefits of your work it will yield a great deal of satisfaction.

This option is recommended for those if you want to start offering Seo, Search, Engine Optimisation, Search Rankings services as a part of your business or if you have multiple websites that you manage. If you only have one website and do not plan on providing Seo, Search, Engine Optimisation, Search Rankings services to others this route is probably not ideal considering the time involved to make it successful.

Option 2: Find a Professional Seo, Search, Engine Optimisation, Search Rankings Guide
This is the ideal option for most people who want to start internet marketing on their own, learn more about the industry, and yet not invest a considerable amount of time in the project. There are several Seo, Search, Engine Optimisation, Search Rankings consultants who would be happy to guide you along the way and assist you in creating a successful online campaign. With this option you will not have to learn everything on your own but will have an experienced professional at your side to assist you in creating a successful campaign. The most difficult aspects of Seo, Search, Engine Optimisation, Search Rankings could be handled by your consultant while you could manage Seo, Search, Engine Optimisation, Search Rankings implementation.

For example your consultant could assist you in developing a keyword phrase list, sample methods of finding link partners, guidelines for using title, alt, heading, bold, internal link, and meta tags. After you have finished working on a few key pages you could request your consultant review your work and give you further suggestions. At first you will probably rely heavily on your consultant for advice but as time goes on your reliance on your consultant will diminish as you become more affluent in Seo, Search, Engine Optimisation, Search Rankings practices and techniques. Another important service your consultant should provide is monthly or weekly progress reports. They will most likely have access to software that will enable them to generate reports such as rankings, keyword phrases, incoming link, and others. Consultants can usually provide other valuable insights to help your business succeed online on subjects such as PPC, conversion, usability, professional image, email campaigns, banner advertising, and other online marketing options.

Although this method will require some investment on your end it is far less expensive than a full-service Seo, Search, Engine Optimisation, Search Rankings package and over time the cost will diminish as you become adept at Seo, Search, Engine Optimisation, Search Rankings yourself.

How to Decide which Option is Best
When deciding between these two options the most relevant question to ask yourself is how much time do you have to invest in Seo, Search, Engine Optimisation, Search Rankings. Through experience I would estimate that having an Seo, Search, Engine Optimisation, Search Rankings consultant at your side will reduce the time you need to invest in your Seo, Search, Engine Optimisation, Search Rankings project by about 50-75%. You must also determine how competitive your industry is. The difference between a national web hosting company and a local pest control company can play a huge factor in how much time will be required to be successful. Whichever path you choose as long as you are dedicated and determined you will succeed!




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