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Small Business

 

Starting an IT Consulting Business: The Importance of a Website

IT Consulting Business and websites go hand in hand. Make sure your website has good content, a way to reach you, and personalizations that will connect your customers to your IT consulting business.

IT consulting business, IT-consulting-business

It is very important to have a website when starting an IT consulting business. It is easy to tell who is working full time at starting their IT consulting business and who’s not just by looking at their website, or lack thereof.

Keep it Simple

Don’t go overboard on your website. Don’t use flash because you’ll never get decent search engine spidering and you’ll annoy a lot of people with it. Keep it very simple, about 4 or 5 pages.

Your Website Content

Of course you’ll have your homepage. Then, off the homepage you should have a page that talks about the benefits of the solutions that your IT consulting business offers. You should also have a bio page that talks about your background.

Show Your Face

It is important to note that you shouldn’t hide who you are. Often times when you visit a website you can’t figure out who owns the business. Make sure your name is up on your IT consulting business’ website.

You can even put your picture up there. Utilize tools like audio options if you want to build a stronger emotional connection. Definitely make sure that your website conveys who you are as the owner of this IT consulting business.

Make it Easy to Reach You

In starting your IT consulting business and working on your website, ensure you have a contact form somewhere within the site. You may also want to have a links page where you can exchange links and share some traffic with other trusted businesses.

Additionally, you may want to have a hidden referral page on your IT consulting business’ website. This could be a page where it is easy to refer people to.

The Bottom Line about the IT Consulting Business

You should definitely have a website. Write it from the standpoint of what’s in it for the small-business owner. Focus on the benefits and what you bring to the table.

Copyright MMI-MMVI, Computer Consultants Secrets. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}

 

IT Consulting: Determining Your Rates as a Start-up

IT consulting for the long haul requires you to set rates at the high end of the scale. It's easier to start your rates high than raising rates and having to grandfather in your old clients in IT consulting.

IT service contracts, IT service contract, IT-service-contracts, IT-service-contract

In IT consulting, people charge various rates. Some charge at the zero level, others at the $25, $35, $45 an hour level.

Starting an IT Consulting Business: What to Charge?

Probably a lot of you want to start charging, and should be, in the $75, $85, $95 an hour level to build up a reputation for your IT consulting business. Don’t start out with much less than that.

IT consultants working with larger small companies generally charge $100 - $125 an hour and up, depending on how deep their specialty is, whether they’re in a certain vertical industry, or depending on the metro area they’re in.

Adjusting Your IT Consulting Business Rates

Many new IT consulting businesses underestimate their true expenses and as a result, end up charging way too little for their IT consulting services. The big question they often ask is, "Can’t I adjust it later?" The answer in most cases is no.

It’s very difficult to adjust rates later with your existing customers and clients. The only thing you’re usually left resorting to is fixing rates going forward, and then you end up with a whole bunch of people that are grandfathered in at these rates you can’t afford.

The Problem with Raising Rates

When you grandfather rates, half or a quarter of your IT consulting business essentially becomes worthless because it’s not profitable. It can be really hard, if not impossible to get your existing clients to agree to substantial rate increases.

The Bottom Line about IT Consulting

As a start-up IT consulting business, if you charge too little, you may end up having to dump your client list and start over, which could put you out of business really fast. It doesn’t have to be that way.

Copyright MMI-MMVI, Small Biz Tech Talk. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}

 

IT Consulting: Generate Income in the Beginning

IT Consulting requires you to generate leads, go out on sales calls, and follow up with prospects. Take the necessary steps to ensure your clients pay you for computer consulting.

IT consulting, IT-consulting

If you are starting your own IT consulting business, you need to be generating demand, getting good leads and prospects, qualifying them, going out on sales appointments and following up on those.

Do not get seduced by an aggressive sales person twisting your arm to join a channel program. Don’t get seduced by tech gadgets that don’t fill an immediate need with your paying clients.

Avoid Channel Programs

In starting an IT consulting business, you need to be very careful that you don’t get sucked into joining channel programs that aren’t leading anywhere. You need to focus on finding paying clients first.

Determine How You Will Be Paid

With new IT consulting clients, you need to always insist on either getting payment as you do the work or get credit card authorization, especially when you sell products. That’s especially if you’re going to be selling hardware, software and peripherals.

Of course, to be able to take credit cards, in most cases, you need to get a merchant account. Do not give credit, and then even beyond that, do not give credit unless you’re going to do a regular credit application and credit check.

Require Deposits

Always, always, always get a deposit check - a substantial amount of the purchase - especially if it’s a product purchase. Even on a big IT consulting project where you’re doing services, installation, design work, troubleshooting or upgrades, you should require a deposit.

At the absolute minimum, your deposits should be something in the neighborhood of 10 to 25%. Usually it should be somewhere more in the 25 to 35% range.

The Bottom Line about IT Consulting

In starting your IT consulting business, be sure you don’t end up feeling pinched. It is a good idea to bill weekly and always include a due date on your invoices. Don’t just put "Due in X number of days." Include a concrete due date to show your clients you are serious about your business.

Copyright MMI-MMVI, Computer Consulting 101 Blog. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}




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