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Use Overture/Yahoo To Get Website Visitors Effectively And Fast!

Overture or now known as Yahoo because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.

To get a person to go to a site than others, it needs to be very visible. Providing ads that could direct potential consumers and costumers to their site...

Overture or now known as Yahoo because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.

To get a person to go to a site than others, it needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or company’s ad in their sites that can be shown when certain keywords are inputted.

Yahoo offers a chance for any company to increase their traffic by using their services. With more people being aware of your site, there would be more traffic and visitors to your site given the chance to view your pages as well as your products. With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your company.

Getting a consistent substantial flow of website visitors is every company’s goal. Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business.

Yahoo/Overture utilizes the same principle as Google’s Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.

For example, Lets say you run a car parts retail/wholesale site. You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched. When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You don’t need to fully optimize your site with Search Engine Optimization methods and techniques.

While some labor so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on. With that, you drive traffic and website visitors to your site a lot faster.

You will have to pony up some cash when using this service though. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.

Third party sites support ads that have the same theme or niche as them. With more areas your ad is shown, you increase the chances of people knowing about your site or product. With more website visitors you increase the sales of your site which makes your investment with your ads a wise one.

With so many competitions in the internet based businesses, it is necessary to take a huge leap forward from the pack by advertising. Yahoo/Overture will be a great place to start. Many have utilized their services and have reaped the rewards of this decision. It’s a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.

It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo/Overture offers will provide results faster and on a larger scale. Many businesses have learned this the hard way, don’t be counted with them.

 

Yahoo Message Boards Explained

I bet you are all familiar with Yahoo message boards. Just like the other well-known message boards online, like the MSN and AOL forums, Yahoo message boards feature a number of wonderful highlights that can really be considered unique to it. With these features, it’s no wonder that millions of its users were satisfied during the discourse. Their efforts are highly valued in return.

There are two categories of message boards. The first one is those that require registrati...

I bet you are all familiar with Yahoo message boards. Just like the other well-known message boards online, like the MSN and AOL forums, Yahoo message boards feature a number of wonderful highlights that can really be considered unique to it. With these features, it’s no wonder that millions of its users were satisfied during the discourse. Their efforts are highly valued in return.

There are two categories of message boards. The first one is those that require registration. On the other hand, the second one is those that allowed users to create messages and reply to the other users’ post anonymously. The Yahoo message boards belong to the first category, and the reason is so obvious – Yahoo message boards allow the users to access the forums if they will register as members. This then means that if you are a new forum user, you still need to sign up for you to obtain full access to all the features of the Yahoo message boards.

That’s said. Now, if you have that strong interest in you to make use of the filtering features of Yahoo message boards, then why don’t you try joining in the discussion online and post your message? Obtain free access to all the other personalized features and services of Yahoo. You can even create up to six different public profiles with only one account. Just like the other popular internet forums, Yahoo message boards require its users to enter a username and a password, including an email address for the confirmation.

If, for instance, you wanted to be updated of what’s happening in the world these days, the Yahoo message boards can provide answers for you. This is for the fact that these forums has been offering interesting and hot topics regarding what’s in the news today, whether in the world of politics or entertainment like movies, television or music. The top stories even cover a myriad of categories, and that includes the world in general. The yahoo message boards are even the perfect place for the sport junkies to meet and talk about basketball, hockey, NASCAR, etc. These boards even tackle everything about finance such as stocks and bonds.

There is still much to Yahoo message boards than what I have mentioned above. I would to reiterate that the yahoo message boards categorized the major topics available for the users to easily and quickly find their topic of interest. This means an easy navigation, right? Well, the categories that have long been maintained by the message boards owned by Yahoo include business and finance, computers and internet, cultures and community, health and wellness, recreation and sports, hobbies and crafts, regional events, current events, entertainment and arts, family and home, religion and beliefs, romance and relationships, schools and education, science, government and politics, and a lot more. Note that each category contains subtopics.

Finally, one thing that is of great importance is the rules for posting and accessing to these message boards. One rule states that “messages that harass, abuse or threaten other members; have obscene or otherwise objectionable content; have spam, commercial or advertising content or links may be removed and may result in the loss of the Yahoo ID, including email.” The Yahoo message boards also prohibit the posting of private information unless the users want it to be available publicly. Well, the rules are very clear, thus to avoid any sorts of consequences, using the Yahoo message boards requires respect for the management, the members and of course yourself.

 

Yahoo! Does It Again… But We’re Not Sure What ‘It’ Is!

If you’ve searched with Y! lately – at least in some browsers – you may have noticed a new addition to their search result’s page. If you use Netscape or Firefox, the upper right-hand corner of your search result’s page now holds an orange box that holds – The Buzz. Yahoo!’s Buzz Log has been around for a few years, but you used to have to go looking for it to find out what people were Buzzing about. Now Y! puts it in your face - and frankly, I’m not sure what all it’s good f...

Blog Marketing, Blogs, Blog, Internet Marketing

If you’ve searched with Y! lately – at least in some browsers – you may have noticed a new addition to their search result’s page. If you use Netscape or Firefox, the upper right-hand corner of your search result’s page now holds an orange box that holds – The Buzz. Yahoo!’s Buzz Log has been around for a few years, but you used to have to go looking for it to find out what people were Buzzing about. Now Y! puts it in your face - and frankly, I’m not sure what all it’s good for.

For those of you who aren’t up to speed on the Yahoo Buzz, here’s a quick recap. Every day, Yahoo records all the searches that are entered on its pages. Over the next twenty four hours, those searches are indexed, tabulated, calculated and sorted, and the next day – 48 hours later – Y! publishes ‘the Buzz Index’ in a number of different forms. Want to know what was on people’s minds two days ago? You can get a quick snapshot by checking today’s Buzz Index page. There’s a Buzz Index for entertainment, movies, music, sports, movie stars and overall. But what’s it all mean? Here it is straight from the horse’s mouth:

A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.

So… it’s an index of the most popular searches on Yahoo! The Buzz publishes daily, weekly and monthly stats, so you can track trends over time. You can even get a subscription to the Yahoo Buzz Index and personalize it with customized search terms – but those don’t show up in your search results page when you do a search—you have to go to your Buzz Index page for them. What does show up is the top ten general daily searches. In fact, for today, no matter what I’m actually searching for, here’s what I get in that little box:

1.pussycat dolls
2.NFL draft grades
3.the ultimate fighter
4.may 1 boycott
5.Madonna tickets
6.Howard stern
7.Chinese astrology
8.project runway
9.Terence Howard
10.Bahamas hotels

So exactly what is the point of plopping that orange box in one of the prime pieces of SERP real estate? It doesn’t tell me anything relevant to my search (I searched for test scores, for nursing degrees and for consumer index). If I click on one of the ranked items, it feeds me the search results for that term. If I click on ‘More Buzz’ at the bottom, it takes me to the Buzz Index where I can read the latest blog entry.

To make it even more useless, the Buzz box only works in a few browsers. In the others, there’s either a blank column – or the Sponsor Results – which at least are contextually related to what I’m searching. Where’s the value added? About the only thing that it does is clutter up a space that could be used so much more profitably.

Now if Y! wanted to actually make this thing useful, here are a few suggestions.

First – make it contextually sensitive. If I type in a search for ‘tests,’ I’d find a list of related popular searches a WHOLE lot more useful than knowing that most of America is searching for info on the Pussycat Dolls two days ago.

Second, never mind the ranking – give me the numbers! How many people searched for Pussycat Dolls? Maybe it’s something I should know about, hmm?

Third – move it! I don’t refer to that place as ‘prime real estate’ for nothing. The upper right hand corner of your browser is one of the first places the eye lands on a page. It’s one of the reasons that you put important things in that space when you’re designing your pages. Why waste it?




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