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Adsense And Yahoo Their Fight For Advertising Supremacy Is Going On!

Two of the biggest names in the Internet are Yahoo and Google. Its no longer surprising that competition will exist between these two giants. When Google has launched its adsense campaign it started dominating the Internet but of course Yahoo will not just let this pass without creating one of their own. If Google has Adsense, Yahoo on its part has created the Yahoo Publisher. But comparing the overall design of the two programs we will see that they are somewhat similar in s...

Two of the biggest names in the Internet are Yahoo and Google. Its no longer surprising that competition will exist between these two giants. When Google has launched its adsense campaign it started dominating the Internet but of course Yahoo will not just let this pass without creating one of their own. If Google has Adsense, Yahoo on its part has created the Yahoo Publisher. But comparing the overall design of the two programs we will see that they are somewhat similar in some respects.

To better understand the two programs it would be best that we discuss them separately.

Google’s Adsense

Let us start with the infamous Adsense Program. This program is an automated ad service that allows small web owners to display advertisements on their own web pages in return they will receive a portion or a share of the pay-per-click revenue that Google will generate out from the Adsense. This is an additional income for web owners.

Google’s adsense in one view may seem to be a simple concept but behind it is a complicated technology that only the smartest and the brightest team of Google can effectively accomplished. The adsense program is wholly automated and makes use of a crawler that assesses the contents found on a publisher’s site. After the evaluation is complete Google will then provide the publisher with some Javascript code to embed in their pages.

If ever the Javascript is activated a call is made back to Google to pull some ads out from the adsense program. The ads generated will be in accordance to the content found on the page. For example if the content of the page deals on wheelchairs then all ads regarding wheelchairs will appear. If you want to gain more from adsense it would be best to customize the colors as well as the formats to match the theme of your site.

This will make the adsense appear as if it is an original part of the page. This will lead your site visitors to think that it is a link to one of your site’s pages and would therefore click on it for additional information that they may require.

Yahoo’s Publisher

There are several features that set Yahoo’s Publisher distinct from Google adsense and these are as follows:

1. You will not see the Google’s famous tagline—“Ads by Google”
2. The ad blocks used by Yahoo do not touch each other
3. Another obvious distinction is the text inside a block is cut off and ends in an ellipsis.

These are just some of the prominent features that differentiate Yahoo’s Publisher from Google’s Adsense. But unlike Yahoo, Google requires its advertisers to refrain from using incomplete phrases and to limit the phrases to a certain number of characters per line.

In using Yahoo’s Publisher when you click on the ads you are transmitted to the advertiser’s page but you have to pass through first an Overture server. This Overture Server by the way is Yahoo subsidiary or soon to become Yahoo Search. The main function of this server is to do ad serving.

Now that you know the features and benefits of both programs you may now decide which of these two would be more advantageous for your sites.

 

An Adsense - Yahoo Publisher Network Comparison

A new contextual advertising program, Yahoo Publisher Network, may be a threat to the market leader, Adsense. But will the program live up to the hopes of webmasters? At the moment, the answer is not clear.

yahoo publisher network, adsense, google adsense

As more and more people are hosting their own webpage or pages, advertisers have learned how to make contact with the audiences who visit the pages. And not just randomly either; there are now advertising programs that target ads specifically to the site that the person is viewing. They are called contextual advertising programs because they search through the context and content of a page and identify keywords. They return ads to that page that the program believes would be relevant and interesting to the viewer. For example, if you are visiting a website on low fat recipes, you might find ads about low fat products or weight loss products.

Website owners aren’t the only ones using this form of advertising to generate revenue. You’ll see these ads on search engine pages themselves. For example, on Google, the ads appear in a column on the right hand side of the results page. The keywords you enter in the search box are used to target ads to you. Advertisers are hoping that the short ad they supply will lure you to their site, where hopefully you’ll either order their product or use their service.

Website owners can now earn money by allowing contextual advertisers to place ads on their webpages. The more people visit and click the ads, the more money the advertisers will pay to the website owner. Many website owners make a considerable stream of income from these programs. But the ads have to be well targeted in order to get people to click. Which is why right now there is so much excitement about a new contextual advertising program being tested and prepared for the market. Everyone out there making money on contextual advertising is waiting to see if the Yahoo Publisher Network (YPN) product will return better results than the leading Google Adsense product.

At the moment, YPN is still in beta testing. A group of users were invited to trial the product and the reviews on blogs and postings all over the web are somewhat consistent on one aspect. As of now, it seems that YPN is not returning ads that are as relevant as the ones that Adsense users are finding. For example, one blogger reported that on a website on PHP programming, YPN returned ads for a florist and for a phone service provider. The blogger couldn’t understand what words the YPN program picked up for the florist. But it was the word ‘hello’ that apparently signaled the ads regarding the phone service.

Additionally, some users have complained that YPN doesn’t seem to update earnings and visitor information as often as Adsense. So website owners have to wait to learn if changes they have made have actually impacted the visitors that they get. However, although neither program will release payment schemes until you register as a user, it seems that YPN is paying more per click than Adsense. But the feeling is that payments will be made more appealing long enough to get website owners to switch from Adsense to YPN, but then prices will even out. Some argue that in the long run it won’t matter if YPN pays more if they can’t improve their ad relevancy because they won’t get the number of clicks from visitors to see a real difference in their earnings.

As YPN is being tested, they are getting opinions and feedback from the participants. So in time, the service may be improved. However, competition for Adsense is a healthy thing. It will force both companies to continually strive to improve their service and offerings so that webmasters can continue to benefit from a healthy stream of income in the future.

 

The Yahoo Ambassador Vs Google Adwords Qualified Individual Program

Which Program is the Right Program for You?

There are many different programs available to a person who is interested in enhancing his or her professional standing when it comes to Internet marketing. Through this article, you are presented with a consideration of becoming a Yahoo Ambassador vs. Google Adwords Qualified individual. Armed with this information, you will be able to determine which of these two courses makes the very best sense for you today.

Through th...

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Which Program is the Right Program for You?

There are many different programs available to a person who is interested in enhancing his or her professional standing when it comes to Internet marketing. Through this article, you are presented with a consideration of becoming a Yahoo Ambassador vs. Google Adwords Qualified individual. Armed with this information, you will be able to determine which of these two courses makes the very best sense for you today.

Through the Yahoo Ambassador program, which costs fifty dollars US to take the examination and receive the certification, you are able to utilize the Yahoo Ambassador logo as part of your own efforts to attract clients to your Internet marketing services. Through the Yahoo Ambassador certification program, you learn what tools are available to you through Yahoo to assist you in providing appropriate services to your PPC clients or customers.

The Yahoo Ambassador program allows you the option of merging all of your individual client accounts into one comprehensive account. Yahoo maintains that you will be able to access a wider range of benefits through the Yahoo Ambassador program by merging all of your individual client accounts into one master account or comprehensive account.

On many levels, the Google AdWords Qualified Individual has some similarities to the Yahoo Ambassador program. Both programs require you to study, take an examination after which -- provided you successful pass the examination -- you obtain certification. Once certified, you are able to advertise the fact to your clients or prospective clients that you are part of one or another of these programs. Moreover, you gain access to a set of tools and services that are only available to people who have obtained this certification.

Perhaps one difference, when it comes to the Google AdWords Qualified Individual program, is the fact that more PPC clients or customers actually recognize and have at least some familiarity with the Google AdWords Qualified Individual program. While Yahoo certainly is growing in regard to market share all of the time, the fact that the Google AdWords Qualified Individual program has a more expansive history does impact its value when it comes to attracting new PPC clients or customers. However, with that said, many professionals are finding that it is most beneficial to work towards obtaining both types of certification so that you well cover all of your professional bases.




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