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Optimization For The Yahoo Search Engine

Most companies today take advantage of the internet as a major marketing and information dissemination tool. To maximize the use of the internet, companies rely on search engine optimization (SEO) to ensure that their websites and web pages muster enough traffic. Although search engine optimization aims to have websites at the top of almost all search engine result pages (SERPs), it’s quite common to see search engine optimization focusing on major search engines like Googl...

seo, search engine optimisation, search engine optimization, seo tips, seo advice

Most companies today take advantage of the internet as a major marketing and information dissemination tool. To maximize the use of the internet, companies rely on search engine optimization (SEO) to ensure that their websites and web pages muster enough traffic. Although search engine optimization aims to have websites at the top of almost all search engine result pages (SERPs), it’s quite common to see search engine optimization focusing on major search engines like Google, MSN and Yahoo.

--- Giant Search Engines Targeting ---

It is hard to do search engine optimization resulting to a good ranking in almost all search engines since every search engine relies on different basis and categories on ranking sites. In other words, different search engines make use of different algorithms to determine every site’s importance. Criteria that search engines set for result ranking vary from search engine to search engine. As a result most SEO service providers opt to maximize sites for search engines that can provide the most ideal volume of traffic.

--- Google-centric SEO is Short-Sighted SEO ---

Most SEO’s would basically focus their efforts to maximize websites relative to Google because it is the most commonly used search engine. But if you take a closer look into the matter, you will conclude that disregarding the searches done through Yahoo could mean a considerable amount of lost traffic. Although Yahoo does not process as much searches as Google, it still consists a good fraction of the searches done on the internet.

--- Balancing Google and Yahoo SEO ---

Both Yahoo and Google depend on keyword density to rank a website. The only difference is that to optimize your site with the Yahoo search engine, a higher keyword frequency is required. Keyword density is more important a factor for Yahoo than it is for Google; although you don’t need to use the same word or group of words to attain the ideal keyword density. Yahoo will consider synonyms and other word variants that are of the same or related meaning to the given keyword to make up the keyword density calculation. Even the plural from of the keyword is still counted when considering keyword density.

Taking the keyword factor into consideration, though, Google and Yahoo possess a very different approach in keyword density. Since Yahoo is very much keyword-based, you may fear that stuffing your site with too many keywords would endanger your site ranking with Google. However, this is not really the case.

It is true that Google may turn its back on your site because of overwhelming keyword count. But as stated above, your site does not need to contain the same keyword form to attain the keyword density for Yahoo. Taking advantage of the fact that Yahoo counts synonyms, plural forms and variants in assessing keyword density, your site could justify both Yahoo’s and Google’s keyword requirement.

--- Yahoo SEO Special ---

Content is very important to attain a good ranking with the Yahoo search engine. This refers to both quantity and quality of your site’s contents. Be mindful of relevance of your site’s contents to a given keyword and at the same time make sure that your site is full of it. Adding relevant contents from time to time would also be a good strategy to take the top spots with the Yahoo search engine results pages.

Aside from content, format should not be taken for granted if you want to have Yahoo on your side. Unlike Google’s web spiders, Yahoo’s bot doesn’t dig deeper into your sites pages to index them. It is therefore very necessary for you to create a very good site map to guide this very lazy animal!

And lastly, even though Yahoo is very much into your site’s content when it comes to ranking in the SERPs, don't forget that inbound links are still very important. Aside from making sure that your site does well with Google when it comes to links, Yahoo will also need the help it gets from inbound links to index your pages.

 

Search Engine Optimization (SEO) For Google, Yahoo, and Msn

In this article I will review the similarities and differences between the ranking algorithms of Google, Yahoo and Msn. Google and Yahoo are considerably reasonably close in terms of off-page factors weighting compared to Msn, which is more on the on-page side. Like Google, Yahoo and MSN will discount obviously identical and unnatural looking anchor link text. Since these algos are frequently updated, I will only concentrate on those factors that do not. Otherwise, mayor updates should take place for them to be replaced by other/better methods.

utah seo, utah search engine optimization, utah seo consultant, utah seo pro, utah seo expert

In this article I will review the similarities and differences between the ranking algorithms of Google, Yahoo and Msn. Google and Yahoo are considerably reasonably close in terms of off-page factors weighting compared to Msn, which is more on the on-page side. Like Google, Yahoo and MSN will discount obviously identical and unnatural looking anchor link text. Since these algos are frequently updated, I will only concentrate on those factors that do not. Otherwise, mayor updates should take place for them to be replaced by other/better methods.

The Google Factors.
It is a known fact that Google is focused on links. Therefore, it ranks them by quality and relevancy factors. With that said, on-page factors such as title keywords, content keyword density and relevance also influence the ranking of a given page. Google also looks into the "neighborhood" of your site analyzing outbound links. If you link to related quality sites with relevant content, search engines will associate your site with these “neighbor” sites.

The Yahoo Factors.
Yahoo tends to be the most active of the three when it comes to crawling. Not a general rule though. But in addition to its nature, having RSS on your site will get it more aggressive and frequently crawled. Similar to Google, Yahoo gives a lot of importance to inbound links, looking into factors like relevancy and anchor text, and heavily at volume of links. Their TrustRank is a form of PageRank, but with a special teleportation to a subset of high-quality pages. Yahoo search rankings appear to place extra importance on your site being listed in their directory, especially for highly competitive terms. Keyword density in title and content relevance also count.

The Msn Factors.
Maybe a substantial different from the other two, Msn normally gives more weight to the title text. Also, CSS optimization plays an important role at getting better rankings here. Msn is second to Yahoo on links volume, but the link analysis is reversed, analyzing inbound links for quality, anchor text keywords, and relevancy. Inclusion in the MSN endorsed directories would boost your site high in the SERPs. This fact still holds true, but its advantage has lessened with the new Live version. Content freshness is still very important, boosting rank of frequently updated pages.

Optimizing for all.
Yes, it is possible. Did someone said: wikipedia? Regardless of the algo differences of the mayor search engines, a site with great content that attracts users, and generates lots of natural occurring inbound links having great anchor text, has a great chance of replicating similar success. Of the off-page factors, quality of inbound links is the most important. Of the on-page factors the keyword density in the title. A good balance between conservative keyword density and other elements like RSS and CSS need to exist when used, since they all get particular boots or penalties with the search engines.

By Utah SEO Jose Nunez

 

5 Steps To Optimizing Your Website For Google And Yahoo

The mere thought of SEO is enough to send most webmasters into a flutter. A good ranking in the search engines is a sure-fire way to make money from a website, yet it is not an easy task. But while the exact ranking algorithm used by top search engines is one of the world’s best kept secrets there are some basic principals you should always keep in mind:

1. Site Design

The structure of your site is important because this is how search engines see how each page relates...

search engine optimization, internet marketing

The mere thought of SEO is enough to send most webmasters into a flutter. A good ranking in the search engines is a sure-fire way to make money from a website, yet it is not an easy task. But while the exact ranking algorithm used by top search engines is one of the world’s best kept secrets there are some basic principals you should always keep in mind:

1. Site Design

The structure of your site is important because this is how search engines see how each page relates to another. When your site is spidered, the search engine will quickly be able to judge the relevance and quality of your site from the sitemap.

Creating a good site map involves naming pages using your top keywords, while at the same time ensuring you are giving it an accurate and succinct name. Keyword spamming has penalties! Google’s sitemap is a good example at http://www.google.com/sitemap.html.

2. Optimize for your audience, not for the search engine.

Search engines prefer sites on a specific subject because specialized information is more beneficial to search engine users. So, for example, your site would have a better chance of ranking highly if it was dedicated specifically to lamp shades rather than home furnishings or lighting in general. This is because someone searching for ‘lamp shade’ would be better satisfied with a website full of information specifically relating to lamp shades, rather than a general home furnishings site with only a paragraph or two dedicated to lamp shades.

Many sites have been successful by focusing solely on providing a website that meets the needs of their audience, rather than the needs of the search engines. If possible, survey your users to find out what they want out of the site and if they have any suggestions. The more you know about your audience, the better the design you’ll be able to create. Make it easy for visitors to interact on the site and for you to answer their questions too.

3. Label your internal text links and image alt tags

Why? The main reason is that search engine spiders can’t read images. Anything without text means nothing to the spider. Other benefits of labeling images include the ability for the image to be searchable in browsers such as Google Image search. Image text also enables visibly impaired visitors to use your site more effectively and it helps to generally improve the text content of your page for search purposes. An image label is just a clear description of the image using keywords. Just don’t include too many keywords in the alt text as there are penalties for keyword stuffing!

4. Update your site regularly

Your site ranking will be enhanced if the search engine spiders can see it is being updated frequently. Aim to add new content at least once a week to create a living site. The more frequently Google has to come back to respider your site, the better you will rank. Pages that don’t change will eventually be downgraded in favor of sites whose pages are fresher.

5. Link to Subject-related sites

Good quality backlinks are vital to SEO as these tell the search engine spiders that the site is popular and/or important. Backlinks are links that are directed to your website from another site. Thus, linking to relevant sites is a great way to increase your search engine ranking. If you can, try to implement circular linking, where the sites you link to also link to each other and back to you again. For example, you link to Site A and Site B, who both link back to you and also link to each other. The more clusters of links you can get like this, the more relevant your site will be deemed to be.

Did you realize that broken links can actually harm your search engine optimization? If you set up a link, and your linking partner pulls that link in 6 months time, your ranking could reduce. Thus it is critical to check your links regularly to ensure that you are being linked back to.

Search engine optimization is not something that can be done once and then left alone. It requires constant effort and attention. The best way to keep up to date with new SEO developments is to continue read commentary and recent articles by SEO experts.
In general, remember that the top websites are always the ones people want to use, such as the BBC, eBay, Apple, and NASA. If your main priority is creating the best website for your users, then you are on the right track.

 

 

 

 

 

 

 

 

 

 

 

 




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